This is more than just ponies and vintage knits. This movement must be recognized for its contributions to hip-hop and style.
Text by Filadel Castro
Ralph Lauren’s Polo is arguably the most well-known American fashion brand ever. Did you ever wonder who gave this brand its major push and paved the way for an “urban streetwear market?” In 1988, New York’s most notorious boosting crews came together. Ralphies Kids and Polo U.S.A combined to form the most influential streetwear empire the world has ever seen: Lo Lifes.